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Daily Archive: December 8, 2004
AdMarketplace Unveils Contextual Ad Network
December 08, 2004 - Source: clickz.com- Conducive Corporation's adMarketplace is expected Wednesday to launch its own contextual display ad network, building upon the experience it gained running eBay's keyword ad program. "We've taken a lot of the learnings from that and repackaged it a bit into maybe an AdSense version of that system," said Jim Waltz, president and CEO of Conducive, referring to Google's contextual ad program. The network officially launches with "thousands" of advertisers, Waltz said, most of which were recruited through direct sales.
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