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Daily Archive: November 19, 2004
The Price is Right
November 19, 2004 - Source: startupskills.com- I had an interesting email exchange with a expert in my field today. He couldn't understand why we priced our products so high. After all, we're selling a brand new service that has no competitors. Doesn't it make sense to price it low and get penetration? The short answer is an unqualified NO! There are several good reasons for this.
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