Williams went into far more detail that I thought he would in answering my questions about Twitter’s business model. We talked about a lot of possible business models, but Williams focused on charging for commercial activity on Twitter, and keeping normal usage free. read more »
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Laura Allen's company prints cards that present not only your name and contact information but also your picture and a concise paragraph about what you do. It is not fancy, but according to Allen, this makes it a lot easier for the person who has your card to remember what you actually do so he or she can make an appropriate follow up with you. read more »
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SEO is not enough for a website, and rankings are not enough to sell. People are more often than not overlook branding, consumer confidence and traditional marketing processes in creating websites. read more »
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With all of the hype surrounding Web 2.0 companies like Facebook, Flickr, and Twitter, it's easy to forget that lots of Web companies still fail. Here are 10 that failed in the past year - and why. read more »
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s a Human Resource consultant, I have been asked, “How important is it to have an employee handbook/manual” And the add-on question is, “What goes into an employee handbook” read more »
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Five interesting 'rules' that one should follow when designing their small business website homepage or directing a webdesigner to do the work for them to achieve a lower bounce rate and maximum engagement. read more »
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The first thing to realize is that 'hot' or popular posts on your blog are not only important because of the traffic that they are currently bringing in - but they're actually more important because of what they could potentially do to improve and grow your whole blog. Most of what follows is about leveraging a hot post to grow your blog. read more »
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Oh no... are people leaving your site without buying?rnGet used to it! In fact, an average of 99% of your first time visitors to your sales pages will leave without buying or even contacting you. But don't get upset. Get richer! read more »
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As I recently became a Dad for the first time, I am immersed in a world of Pampers, Huggies, Formulas, and Onesies. Furthermore, as I am also looking for something new to write about for SemGeek, I uncovered an interesting anomaly with regard to PPC... read more »
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In my conversations with marketers, I'm frequently asked some derivative of the following question: "What is achievable customer retention, and is there a level of customer retention that's not profitable to reach?" read more »
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Analogies really help the lay person understand why people in our business do what they do. They are also a great form of humor in some aspects for some of the more seasoned SEO's out there. Most importantly they help everyone understand hard to grasp concepts. read more »
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Twitter is still far larger than its much younger competitor Friendfeed in aggregate terms. But an interesting trend is developing - many longtime Twitter users are noticing that the number of followers they have on Friendfeed is growing far more rapidly than on Twitter. And the conversations at Friendfeed are better, too. read more »
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Stoney deGeyter points out in this article that "the SEOs place is becoming more of a conductor of an orchestra, rather than the one who plays all the instruments. read more »
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I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. read more »
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Do not reject change. It'll hurt you in the end. Your way may have worked in the past but times have changed. Blogs will bash you and other companies or services will take over, to leave you to die out. Maybe not today, or tomorrow. But if you resist the change and do not embrace the technology while it's not too late, you will cease to exist. read more »
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Credit advice for small business owners. Learn how to keep your business afloat if you are under-capitalized. Your personal credit score matters! read more »
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The introduction of the iPhone app store has effectively made the iPhone the ultimate utility belt. We're seeing no shortage of apps that aim to make life easier for users. read more »
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Dofollow blogs are all the rage these days but finding blogs that have the dofollow plugin can be time consuming. So I thought I would put together a list of were you could find and add your dofollow blogs. read more »
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